Overview of the year
Sales initiative wins new electricity and gas customers
February
With its Brio sales initiative, Repower Italia has successfully attracted new customers and refocused its sales network on fixed and mixed pricing formulas. The initiative will continue in 2026.
In 2025, the company launched targeted trials alongside its proven offering and pricing models. This included regional offers, formulas for micro-enterprises, and exclusive solutions and commissions for new representatives. The most visible lever was Brio. “Brio enables us to meet the needs of our customers even better,” explains Repower Italia marketing chief Lucia Trevisani. The initiative was launched in February 2025.
More customers and enhanced advisory skills
The initiative had two objectives: to attract new customers and at the same time enhance the advisory skills of the sales network. After the price shock of 2022, the market had narrowed significantly to focus on variable prices. With the help of quarterly special offers for new customers, attractive terms and twice the usual acquisition bonuses, Brio has actively brought fixed and mixed models back to the market.
Brio was accompanied by carefully timed communications for management and weekly updates for the entire sales network on the progress of the campaign and the remaining quotas. In 2025, Brio helped Repower win over 110 GWh for more than 1,000 electricity customers and almost 14 million cubic metres for around 630 gas customers, diversifying a portfolio that had recently been heavily dominated by variable-price products. In the light of the positive results, the initiative will be continued in 2026.