Overview of the year
Premio Speciale Repower promotes innovation in tourism
November
Repower Italia continues its commitment to innovation in tourism in Naples. The eighth edition of the Premio Speciale Repower award took place in a new format on the Tyrrhenian coast.
The eighth edition of the award focused on the exchange between companies, institutions, universities and start-ups on the state of innovation in tourism at national and regional level. Discussions took place in November at the Museo Madre in Naples. They centred on the question of how technological developments can contribute to developing the competitiveness and sustainability of tourist destinations.
According to Laura Testa from Sales Promotion at Repower Italy, the event will now take place in a different region of Italy each year. “Our goal is to further explore the opportunities and challenges of this industry, which is so important for this country.”
A chatbot to combat overtourism
In 2025, selected start-ups once again had the opportunity to present their projects to a panel of experts and other stakeholders. The winner of the competition was TouristInfo.AI, which received the 2025 Repower award in December 2025 as part of the 15th edition of the Premio 2031.
TouristInfo.AI is a company that has developed an AI-based virtual assistant that provides tourist information and reception services via a chatbot, among other things via WhatsApp. The solution is designed to help manage visitor flows more systematically, reduce overtourism and promote sustainable behaviour by bundling data on things like parking, traffic and weather. Repower is supporting TouristInfo.AI with the further development of the project.